How to Generate More Planned Gifts

How to Generate More Planned Gifts with Less Money and Reduced Resources: an Introduction to Engagement Fundraising Principles and Tactics that Really Work

This FREE course is courtesy of MarketSmart

1 Lesson / 1 hour 8 minutes / FREE

Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about?

Don’t worry. You CAN succeed — with engagement fundraising!

In this presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more planned giving prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.

During this webinar you’ll learn:

  • Inexpensive ways to market major and legacy gifts
  • The similarities between marketing relationships and real relationships
  • The four stages of the marketing funnel for major and legacy gifts
  • New concepts in legacy and major gift marketing that get results
  • How to use engagement fundraising to manage the consideration process
  • How to construct the perfect offer to inspire more donor engagement