How to personalize a benefit auction catalog so guests take it home and use it is FREE courtesy of Red Apple Auctions
1 Lesson / 8 Minutes / FREE
I suspect many auction planners consider their auction catalog to be a necessary evil. It might be viewed as a ‘must do’ because allowing advertising in the piece is one of the few sponsorship benefits a company or individual receives for investing in the fundraiser. Others see it as a vehicle for sharing information about the nonprofit, describing the auction items, or even as a place to hold less interesting content, such as benefit auction rules or checkout procedures.
But catalogs (or “programs,” as some groups call them) can be used more strategically, if a bit of thought is put into them.