How to Use the Media to Effect Systems Change is FREE courtesy of Nonprofit Utopia
1 Lesson / 64 Minutes / FREE
39 views Streamed live on Sep 24, 2021 According to Lawrence Wallack, a prominent health researcher, “media advocacy is rooted in community advocacy and has as its goal the promotion of healthy public policies. It can be differentiated from traditional mass media strategies in a number of ways. Media advocacy shifts the focus from the personal to the social, from the individual to the political, from the behavior or practice to the policy or environment. While traditional media approaches try to fill the ‘knowledge gap,’ media advocacy addresses the ‘power gap’.”
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