How to Write Your Nonprofit Value Proposition, by NextAfter

How to Write Your Nonprofit Value Proposition is FREE courtesy of NextAfter

Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. Whether you’re having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone – your value proposition is the most critical tool you have to help your donors say “yes” to giving.

You’ve certainly heard all sorts of “best practices” around how to write your nonprofit value proposition, and I’m not here to repeat any of those.

In fact, if you take one thing away from this post, I hope it’s this: No one knows how to write your nonprofit value proposition better than your donors.

Below, you’re going to find a series of steps to start developing your nonprofit’s value proposition. But the goal is not to unlock the magical words that will raise more money for you forever. The goal is to generate new ideas that you can test to see what actually works to increase giving.

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