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INSIDE THE MIND WHITEPAPER, by MarketSmart

INSIDE THE MIND WHITEPAPER is FREE courtesy of MarketSmart

Download our eBook highlighting Russell James, J.D., Ph.D., CFP® research on brain neuroimaging and its impact on planned giving marketing.

What you will learn:

  • Why traditional fundraising methods don’t work for planned gifts
  • Which emotions and areas of the brain are triggered by planned gift solicitations
  • How to use these emotions to market planned gifts
  • How to overcome common objections to planned gift solicitations
  • How to leverage Dr. James’ latest research to find more hidden gifts NOW

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