INSIDE THE MIND WHITEPAPER is FREE courtesy of MarketSmart
Download our eBook highlighting Russell James, J.D., Ph.D., CFP® research on brain neuroimaging and its impact on planned giving marketing.
What you will learn:
- Why traditional fundraising methods don’t work for planned gifts
- Which emotions and areas of the brain are triggered by planned gift solicitations
- How to use these emotions to market planned gifts
- How to overcome common objections to planned gift solicitations
- How to leverage Dr. James’ latest research to find more hidden gifts NOW
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