Introduction to Prospect Profiles
Introduction to Prospect Profiles is a Premium course brought to you by the Prospect Research Institute.
In the past twelve months there have been more than 300 postings on the association list-serv seeking to fill positions in the prospect research field. As part of the greater information management industry, prospect research continues to change and grow.
Imagine the next time you pull together information about a prospect for a front-line fundraiser and she stops you in the hall and tells you how valuable it was and asks you for advice on her cultivation strategy. How cool would that be?
You have the intelligence – you just need to know the what, where and how.
This course teaches you how to build a prospect profile with simple search techniques – step by step.
Past students have transformed how they find and communicate prospect information, including changing their profile format for an easier read and sharing their insights about the information with the front-line fundraiser.
- Find information in five distinct areas that are relevant for fundraising.
- Create your own prospect profile.
- Quickly locate key sources of public information.
- Become a search engine power user.
- Identify which information sources are the most reliable.
- Get savvy about different profile strategies for different needs.
- Translate information into fundraising action.
