Introduction To Prospect Research in Canada
Introduction To Prospect Research in Canada is a Premium course brought to you by the Prospect Research Institute.
This course teaches fundraisers & researchers how to start researching your prospects & donors, using what tools are available in Canada, to help move your prospects through the gift cultivation cycle.
You will also learn how to think strategically while doing research in order to help provide “next steps” to their fundraising colleagues to meet their solicitation goals.
You have the fundraising intelligence – you just need to know the what, where, and how!
- Understand how research is best used throughout the fundraising cultivation cycle
- Identify and research foundations, corporations and individuals for major giving and blended and/or planned giving cultivation using Canadian research tools
- Recognize how affinity and capacity work together to identify a best prospect
- Compare and contrast research resources and tools, paid and free
- Understand pipeline management and prospect research strategic plans
