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Introduction to Public Relations and the Media Specialization

Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations.


  • Understand what public relations is and the value it brings to your brand or organization.
  • Apply tenets of public relations theory to your business or organization or to your own personal brand.
  • Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
  • Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization. 

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  • Accelerate your growth with graduate level learning
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