Course Title: Nonprofit Marketing 101: Basic Marketing and Communications for Nonprofits
Course Description: This course addresses marketing principles and techniques for nonprofits, focusing on marketing for social enterprise to their constituencies and stakeholders, making their mission known to the greater community, and using both paid and free marketing tools. Current and future leaders will be introduced to various means of acquiring resources to fulfill their missions. The course introduces procedures to simplify the selection, design and implementation processes of resource generation. In addition, this course provides tools and guidelines on how to prepare marketing plans and proposals.
- Course Hours: Half-Day (4 Hours)
- Delivery Method: Online Live or In-Person Live
- Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
- Amount: $3,725 USD*
- This course is also available in Extended In Depth and Express formats
*transportation and accommodations not included
Iola Harper is a nationally-recognized, award-winning advocate for small businesses and urban neighborhoods. She has spent well over a decade working diligently with minority and women-owned firms across the Delaware Valley, helping them gain access to needed financial, technical, and network access assistance. Her success working with not only small businesses, but in urban neighborhoods garnered the attention of the former governor when she was named one of Pennsylvania's top 50 Women in Business. Her work drew a national spotlight several years ago when she was honored by the Small Business Administration as one of the Nation's top small business advocates and most recently she was named one of Philadelphia’s most influential women by the NAACP. Iola holds an Masters in Urban Studies from Eastern University, and is highly regarded for her teaching Marketing for Nonprofits in their Organizational Leadership program.