What planned giving professionals need to know

Matures to Boomers : What planned giving professionals need to know

1 Lesson / 59 minutes /FREE

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Learn how Matures differ from Baby Boomers in ways that directly affect your planned giving fundraising efforts. Based on new data from the 2017 Natural Marketing Institute’s Healthy Aging Database® study, you’ll get a clear picture of these populations’ attitudes and behaviors that will assist you in creating more powerful, targeted fundraising communications. View this webinar to discover the differences and similarities these two generations share regarding:

  • Donation patterns
  • Nonprofit sector preferences
  • Financial planning
  • Estate planning importance and prevalence.

If you play a role in your nonprofit’s planned giving program, this webinar is for you!