Maximizing the Lifetime Value of Your Donor Database (Clairification/Shattuck 2022 is FREE courtesy of Bloomerang
1 Lesson / 71 Minutes / FREE
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder. Learning Outcomes:
– Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
– Understand segmenting strategies lead to higher response rates from your donor communications
– Learn how to generate meaningful reports that will impact your internal procedures
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