Nonprofit Year End Appeal Success with Laura Amerman is a FREE content courtesy of 1832 Communications
1 Lesson/ 29 Minutes / FREE
As an experienced and expert fundraiser and copywriter, Laura Amerman of Blue Canoe Philanthropy (http://yourbluecanoe.ca/new) knows the ingredients needed to make a year-end direct mail appeal a success. In this episode Laura discusses
– when to prepare the appeal. November is not acceptable
– why length matters
– how crucial the outer envelope is to success
– what 3 things must be included in the appeal
– why proofreading by committee is a recipe for disaster and
– why your P.S. better be strong.
