Use RFM in Fundraising to Raise More, Spend Less RFM in Fundraising

Course Information

Estimated Time: 1 Lesson/ 38 minutes

Difficulty: All Content

Categories: All, Direct Response, Fundraising, Mail

This FREE Course is courtesy Arreva

Raise More, Spend Less: How to Use the RFM Model to Segment Your Donor List for Maximum Donations

Use RFM in Fundraising You can Raise More and Spend Less! Join Matt Hugg, President of Nonprofit.Courses, and Ryan Finkelstein, VP of Marketing at Arreva, as they go over the finer points of donor segmentation so you can ensure that you’re reaching out to the best donors at the right time using the Recency, Frequency, Monetary Value (RFM) Model. During this webinar, we will cover the following:

• The primary purposes of segmentation
• Ranking on recency
• Ranking on frequency
• Ranking on monetary value
• Calculating the final scores and developing donor profiles

Presented By:

Matt Hugg, President at Nonprofit.Courses
Ryan Finkelstein, VP of Marketing at Arreva

About Arreva

Arreva, the trusted advisor and industry leader in cloud-based Donor Relationship Management and Online Fundraising software has offices in Fort Lauderdale, FL and Palo Alto, CA with a team that has served the nonprofit industry for over three decades. Arreva’s fully integrated Online Fundraising and Exceed Beyond Donor Relationship Management Software provide a nonprofit ecosystem that helps thousands of nonprofit organizations focus on their mission while they build awareness, cultivate and engage donors, and transform fundraising. Learn more at https://www.arreva.com

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