Robin Cabral – Custom Training in Intermediate and Advanced Fundraising

Course Title: Intermediate: Putting the “Special” into Special Events

Course description:

Hour 1: Running Wildly Successful Special Events!

Special events whether they be meetings, corporate events, fundraising galas, or conferences are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without safety nets. Through this class get practical advice and tips on every aspect of organizing and managing your special event. Learn tips of the trade that help you run a wildly successful special event. This session will take you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and day of management. This session will also include a lab in which you will be asked to develop a special event strategy and will refine it based on peer-review and in-class sharing.

Among what you will learn is:

• Choose the best venue.
• Prepare and manage the event budget.
• Organizing and timing the event.
• Schedule and staff the event.
• Coordinate food and beverages, decorations, entertainment, and event themes.
• Work with professionals and other contracted services.
• Evaluate the event and plan for the next.

Hour 2: How to Host Your First Fundraising Cultivation Event

In this session, Robin “takes you by the hand” and lead you through the steps to host your first or maybe even your fiftieth cultivation event, making the process simple and effortless.

Among what you’ll learn is:

• What makes an event a cultivation event
• How to set expectations for your event
• How to identify who should be invited to your cultivation event
• How to engage your Board members in the event
• How to conduct post-event follow-up with your potential prospects

Hour 3: Securing Your Special Event Sponsorships

In this session, you will learn how to take your special event sponsorships from lackluster to booming by maximizing and leveraging your prospective event sponsors for success.

Among what you’ll learn is:

• How to target sponsors and sponsorship levels
• How to rate and rank your prospective sponsors to maximize your efforts
• How to identify and create sponsorship benefits that attract sponsors to higher levels
• How to manage and track sponsor benefits
• How to conduct post-event stewardship of your sponsors

Hour 4: How to Turn Your Fundraising Event Attendees into Supportive Donors

This session will show you how to use your next special event to build a stronger and bigger donor base. In this workshop, I share with you how to turn your event attendees into long-term sustainable donors.

Among what you will learn is:

• Why special events attendees can make great long-term donors.
• The difference between transactional vs. transformative giving.
• How to steward donor prospects before, during, and after your event.
• How events can work together with your major gift efforts.

  • Course Hours: Half-Day (4 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $3,725 USD*
  • This course is also available in Extended In Depth and Express formats

*transportation and accommodations not included

 

Course Title:  Intermediate: Starting your Fundraising Program

Course Description: Starting to Fundraise!

Each year thousands of new non-profits are established, creating a very competitive funding environment. This session will give you a heads-above-the-rest look at what you need to do and have in place to get your fundraising program on the right path to success. Whether you are starting a new non-profit or a new professional starting up your fundraising office, come learn tips of the trade that will give you the “cutting edge” from just getting by to raising serious money for your mission. This session will examine the basics in terms of starting a fundraising effort including the mission statement, defining what steps need to be taken, planning, budgeting, staffing, technology, and policies and procedures.

Among what you’ll learn is:

• How to define your mission statement
• The necessity for and the steps necessary to being fund development planning
• How to build a budget for your new development office
• What is the staffing structure and necessary technology you should have in place
• What the essential policies and procedures should be created to effectively manage your new office.

Developing Your Case for Support: The Foundation for Your Fundraising Success

This session will show you how to design a case for support including identifying the importance and role of a case, examining case components, and how to put the case to work in order to build and maintain donor relationships. In this workshop, Robin shares with you how to create your Case for Support and then actually test and use it with your donors.

Among what you will learn is:

• Understand what a case for support is and its role in fund development.
• How to craft each of the different case for support components.
• How to put the case to work and move forward with it.
• How to use a case for support to build and enhance upon donor relations.
• How and when to hire a consultant for case design.

  • Course Hours: Quarter-Day (2 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $1,795 USD*
  • This course is also available in Extended (4-Hour) and Extended In Depth (8-Hour) formats

*transportation and accommodations not included

 

Course Title: Intermediate: Small Shop Fundraising

Course Description: How to Raise More Money Effectively in a Small Fundraising Shop

So, you only have a small budget to work with but you need big impact in your fundraising results? In this workshop, I share with you a “how to” on creating impact-driven, donor-centered messaging, a fundraising plan focused on what is important, and strategies to recruit, retain, and cultivate donors…all without a large budget!

Among what you’ll learn is:

• How to create a fundraising message that your donors will respond to.
• How to create a fundraising plan for a small shop with a limited budget focusing on how to leverage your resources.
• How to retain your donors through simple communication strategies without needing tons of money.

How to Plan Donor Communications on a Shoestring

In this session, I will share with you how to build a donor communications plan on a shoestring budget. Join me as Robin as she shares helpful tips to create messaging, a plan, and strategies to get you started.

• Among what you’ll learn is:
• How to create an impact-driven, donor-centric fundraising message
• How to develop a right-sized fundraising plan
• How to incorporate donor communication ideas without a large budget

  • Course Hours: Quarter-Day (2 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $1,795 USD*
  • This course is also available in Extended (4-Hour) and Extended In Depth (8-Hour) formats

*transportation and accommodations not included

 

Course title: Advanced: Getting the Most out of Your Established Fundraising Program

Course Description: Jump Start Your Fundraising: Auditing Your Development Efforts

Auditing your fundraising efforts is the first step you should take when you are new to your organization or you are a new non-profit. An audit will help you determine where your fundraising efforts should go. Without one, you are operating in a vacuum and pulled in many different directions.

Among what you’ll learn is:

• The necessity of a development planning process
• How to conduct a development audit, and assessing your fund development plan
• How to use that assessment to craft a full-scale development plan.

Restructuring Your Fund Development Office

Deciding to restructure your fund development office is a bold task, not for the faint of heart. All too often, we in the nonprofit world do not take the moves to transition from one model of fundraising to another. This session will dispel your fears and lead you through the process of “about facing” your development office.

Among what you will learn is:

• How to restructure your fund development office structures, staff, and supports
• How to staff based upon new realities and strengths and weaknesses
• How to navigate the complexity of fund development within a restructure

  • Course Hours: Quarter-Day (2 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $1,795 USD*
  • This course is also available in Extended (4-Hour) and Extended In Depth (8-Hour) formats

*transportation and accommodations not included

 

Course Title: Advanced: Fundraising Planning

Course Description: What’s Your Plan? A Road Map for Fund Development Success!

Are your fund development efforts floundering? Don’t know where to start or what to do? Fret not, this workshop is here! This session will get you on the right track by showing you how to develop a concrete plan for your fundraising efforts. You will leave with a direction and plan for propelling your efforts heads above the rest.

Among what you’ll learn is:

• An understanding of the development planning process and who should be involved
• How to produce and implement your plan
• How to keep the plan alive and moving your efforts forward

How to Calculate Your Key Fundraising Metrics

Fundraising planning time can often be a stressful time. However, if you have been successfully measuring your nonprofits fundraising effectiveness, planning and resulting strategy become a cinch. This session will share with you steps to take to start analyzing your key fundraising effectiveness metrics.

Among what you’ll learn is:

• Some of the key metrics that need to be analyzed
• What are the specific calculations behind each metric
• How to determine if metrics meet industry cost standards
• What are the industry best practices regarding cost standards

  • Course Hours: Quarter-Day (2Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $1,795 USD*
  • This course is also available in Extended (4-Hour) and Extended In Depth (8-Hour) formats

*transportation and accommodations not included

 

Robin CabralRobin L. Cabral, MA, CFRE, is the one and only outsourced development professional providing value-added interim development staffing and consulting services with razor-sharp monthly result objectives and benchmarked deliverables.

With her over 25 years of experience, she has raised millions of dollars for small to mid-sized organizations. Her hands-on results-driven approach to raising money comes directly from both her experience assisting worldwide, national and local organizations and her cutting-edge Masters of Arts degree in Philanthropy and Fund Development from Saint Mary’s of Minnesota.

Robin is also an AFP International Master Faculty Trainer and presents nationally and online. She works with nonprofits that want to position themselves to build capacity and generate MORE fundraising prospects, BETTER donor relationships, and BIGGER fundraising dollars. Robin is the leader in providing outsourced Nonprofit Fundraising Development Services, interim development services, and coaching and assisting smaller organizations in their first campaigns; annual, capital, and endowments.

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