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Social Media and Digital Marketing Fundamentals

WHAT YOU WILL LEARN

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
  • How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
  • How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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