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Sponsorship Valuation Best Practices

This FREE course courtesy of The Sponsorship Collective

1 Lesson / 8 Minutes / FREE

Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other topic on sponsorship.

This video is meant to serve as one way to run a valuation for your property and identify appropriate Sponsorship fees. It is not the only way! In fact, there is no one way to do valuations and before you ask, there are several sponsorship pricing strategies. There is no magic list of values and sponsorship fees! You can’t just download a list of values that work for all properties all the time (or even any of the time!). Finding a list of the average sponsorship costs in your industry is interesting, but not useful when building your own sponsorship valuation formula.

Make no mistake, your property’s value is as unique as your fingerprint. It is something you create for your property based on your unique situation, mix of assets, brand value and audience segments.