Starting an Online Store

The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce platform, developing a shipping and fulfillment strategy, and marketing your online store to boost traffic and sales.

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