The world of business strategy is in transition. What used to work doesn’t anymore — not necessarily.
This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.
In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!
- Accelerate your growth with graduate level learning
- Earn an affordable, university-issued credential from top schools
- Over 5,200 courses in topics like business analytics, graphic design and more.