The Face Behind The Logo with Greg Leurs is FREE courtesy of 1832 Communications
1 Lesson / 31 Minutes / FREE
What’s it like to manage and post content for a nonprofit, such as a prestigious institution in London? Greg Leurs is a member of the team who manage the social media content for the Royal Holloway Library (https://twitter.com/RHUL_Library) at the University of London. Their content is smart, engaging, funny and creative. How do they do it? In this episode Greg discussesÂ
– the pressure of being the face behind the logo
– tips for preparing content for a brand that engages followers
– the importance of setting up guidelines, policies, calendars
– building a content strategy and showing personality – how to deal with mistakes and
– how to deal with negative comments/responses.
