The Force of Attraction: How To Attract (Not Chase!) the Right New Donors is FREE courtesy of Bloomerang
If we’re honest, most of us talk about fundraising as if we’re running after or chasing down new funding. We have to constantly find ways to identify and land new funders and donors. There can be so much effort, and friction involved in that version of fundraising that even thinking about it can be exhausting.
What if, instead, we thought of fundraising as the opposite of chasing? What if we got phone calls from new funders inviting us to apply, or emails from people in our network asking to connect us to people they know that want to know how they can support our work, or invitations to share our work at invitation-only funder convenings . . .
What if you could set up a fundraising system that drew funding to your organization rather than you always having to chase it?