What's Wrong With Your Fundraising

The Leaky (Fundraising) Bucket What’s Wrong With Your Fundraising and How to Fix It

10 Lessons / $399 / CFRE Approved for 9 Hours

This course brought to you by Linda Lysakowski.

See The Leaky (Fundraising) Bucket: What’s Wrong With Your Fundraising and How to Fix It

We’ll look at nine critical aspects of managing the fundraising process, what you, and most nonprofits, are doing wrong, and how you can get on the track to success.

Lesson Summary

Lesson 1 Introduction to the Leaky Bucket

  • What is the Leaky Bucket Assessment Tool
  • What does it show us about fundraising?
  • How can we use this information to fix our fundraising?

Lesson 2 Infrastructure

  • Do you have the right tools in place?
  • How much are you your investing in development?
  • What do you need to do to improve your infrastructure?

Lesson 3 Metrics

  • If you can’t measure it, you can’t manage it
  • Leading indicators and trailing indicators
  • What can you measure? What should you measure?

Lesson 4 New Donors

  • Why is acquiring new donors important?
  • Methods to acquire donors
  • How costly is it?

Lesson 5 Staffing the Development Function

  • The development office and non-development staff
  • The role of the board
  • Involving volunteers in development

Lesson 6 Funding Diversification

  • What does your “pie” look like?
  • What types of fundraising are there?
  • How you can change your diversification score

Lesson 7 Keeping Donors: Grants and Special Events

  • What types of grants are available?
  • When is grant funding a good thing, when is it not so good
  • Are your special events really making money?

Lesson 8 Keeping Donors: Personal Solicitation

  • Direct appeals
  • Major Gifts
  • Business fundraising
  • Special appeals

Lesson 9 Keeping Donors: Laws and Ethics

  • What you need to know about federal, state, local laws
  • Ethics in fundraising
  • Providing good stewardship

Lesson 10 Developing a Plan

  • What areas of your bucket are leaking?
  • How can you fix them?
  • Where to start