The Neuromarketing Toolbox
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!
- Accelerate your growth with graduate level learning
- Earn an affordable, university-issued credential from top schools
- Over 5,200 courses in topics like business analytics, graphic design and more.
See everything Coursera has to offer!
