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The Power of a Compelling Brand Voice with Yessy Downs of Oxford Comma Co., by Splendid

The Power of a Compelling Brand Voice with Yessy Downs of Oxford Comma Co. is FREE courtesy of Splendid Consulting

1 Lesson / 46 Minutes / FREE

This episode of the Purpose and Profit Club Podcast with Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:

– What’s the difference between Brand Voice vs Tone vs Brand Messaging
– How to stop mirroring everyone else’s content and messaging, and find your own voice online
– Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in
– How to reach a younger audience for your nonprofit or social impact business — and the importance to understanding your audience
– Handling criticism and dealing with perfectionism

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