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The Secret to a Successful Direct Mail Campaign, by Bloomerang

The Secret to a Successful Direct Mail Campaign is FREE courtesy of Bloomerang

1 Lesson / 62 Minutes / FREE

Did you know that 40% of all giving happens in the month of December? A thoughtful and well crafted year end appeal can help increase the revenue your organization generates during the height of this year’s giving season. Whether you have your planning underway or have yet to begin, join Giving Tree’s Amy Schiffman, Lizzy Sternberg and Lisa Sheridan to learn best practices in preparing for and maximizing the return on your direct mail campaign.

Learning Objectives:

The webinar will focus on campaign planning and execution in the following areas:

Timeline creation
List preparation and expansion
Messaging and content
Design and layout of collateral
Personal notes
Printing, mail house and postage
Preparing your team and resources
Acknowledging donors and notifying your team

Time will be given for a lively Q&A session.

About the presenters:

Amy Schiffman

Since founding Giving Tree Associates in 2008, Amy Schiffman has helped her clients to raise tens of millions of dollars via public and private funding sources. As a principal of the firm, Amy manages annual, capital and endowment campaigns, facilitates board leadership development and solicitation training workshops, builds strategic plans, develops communication strategies, and recruits professional leadership.

Lizzy Sternberg

Lizzy Sternberg joined Giving Tree Associates in 2009 and plays a pivotal role in revenue development and strategic planning for Giving Tree clients. Her expertise in event planning, annual campaign management, volunteer leadership and training, software implementation and data management allows her clients to build successful strategies and exceed fundraising goals. Lizzy is Giving Tree’s in-house expert on donor and event management software and has successfully transitioned dozens of clients to new platforms. She also has strong experience leading the fundraising assessment process and partnering with GTA principals on campaign planning. Lizzy supervises the firm’s Associate Consultant team with a strong client-based approach to project management.

Lisa Sheridan

Lisa Sheridan joined Giving Tree Associates in 2012 and specializes in event management, database research and implementation, data configuration, board recruitment and annual campaign management. Lisa’s guidance allows clients to build the sustainable infrastructures, processes and strategies to successfully meet and exceed their fundraising goals. Lisa collaborates with volunteers and staff to execute campaign strategy and mentors new members of the Giving Tree team.

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