The Weekly SEND- Create a catchy name for your fundraising campaign is FREE courtesy of 1832 Communications
1 Lesson / 6 Minutes / FREE
Your organization has a LOT riding on its year-end campaign!
One of the ways to create cohesion between direct mail, email, website and social media is to give your campaign a name. Use that name everywhere. Make it a hashtag. Play off of it in your copy, images and CTAs.
In this week’s episode of The Weekly SEND- where I show you how to boost your nonprofit email fundraising and marketing- I’ll share with you a good fundraising email from Marine Toys for Tots Foundation. They picked an excellent name for their campaign and they use it to help explain the problem to email subscribers.
