The “When” of Nonprofit Digital Storytelling is FREE courtesy of 1832 Communications
1 Lesson / 3 Minutes / FREE
Once you know who’s your audience, what content to post and where to post it, the next thing your storytelling strategy has to answer is “when.”. That W includes
– creating a content calendar (which will include who’s in charge of posting the content, what will be posted, where it will be posted, what’s the CTA etc.). Additionally, that content calendar should include data points for each post which allow you to see what’s working and what isn’t
– when to post: You need to be testing to see which days and at what time of day you’re getting the most engagement.
