This FREE course courtesy of Qgiv
1 Lesson / 40 Minutes / FREE
One of the most important parts of online fundraising is understanding what promotional efforts are working and which aren’t. A big part of successfully understanding where your donors come from is tracking their activity online before they make a gift — but how can you be sure you’re getting accurate information?
To master their own online tracking, nonprofits can take a look at the tracking methods used by eCommerce sites like Amazon and others.
In this webinar, we’ll look at:
– How nonprofits can use eCommerce tracking methods to understand their donors’ activities
– How tracking donor activities can help us boost our marketing and promotion efforts
– How to evaluate donor data to improve our online activities
– And a ton more!
