Using Mapping to Reach High-Potiental Voters is FREE courtesy of Nonprofit VOTE
1 Lesson / 61 Minutes / FREE
One question we get frequently is “how do we find the voters who need assistance?” We always recommend starting with people you engage with anyway – the people your organization serves, as well as its staff, volunteers, and supporters. But for organizations that want to expand their reach, mapping is a powerful tool for identifying the voters and communities where your work will be most impactful. Campaigns use mapping to win races, but nonprofits can use mapping to advance equity, demonstrate impact, and make their voter engagement strategies even more effective.
Join us as we explore several mapping tools, including VAN, L2, Policy Map, and Map the Vote, and how you can utilize them to inform your voter engagement plans. Most elections in 2021 will be for local races, so harnessing their power to educate and mobilize voters in your neighborhood can have a huge impact on turnout.