WILLS THAT WON’T is FREE courtesy of MarketSmart
Download our eBook to learn what a smart marketer can do to keep planned gifts flowing, even when wills and trusts are on the decline.
What you will learn:
- Why beneficiary designations and trusts are becoming more and more popular and how to use it to your advantage
- Why charitable bequests have flat-lined since 2000 and what that means for your organization
- Top predictors of adding and dropping a charitable plan
- Which key demographics to focus your marketing efforts on
- Effective strategies for maximizing legacy gift bequests
See more content from MarketSmart by clicking here.
