Cracking the Code of Facebook Fundraising is a FREE course courtesy of NextAfter
1 Lesson / 68 Minutes / FREE
One of the most elusive challenges that nonprofit fundraisers face is how to effectively acquire new donors online.
The good news is that the answer to this problem is a tool you probably use already: Facebook. Think about it – Facebook has more data on what people value than any other tool or database.
The unfortunate truth is that most people don’t know how to leverage this data effectively for online fundraising. And we’re left with one question:
How do we utilize Facebook to reach likely donors and influence them to give a gift?
Over the past few years, Jeff Giddens has developed a proven, 3-step strategy to turn Facebook into your most reliable source of new donors.