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Creating an Employer Brand to Recruit Top Talent, by Lorman

Creating an Employer Brand to Recruit Top Talent is brought to you by Lorman

Learn how your organization can build an attractive brand where prospective employees will want to work.

In today’s competitive talent market, businesses must up their game to become and remain an employer of choice. Business leaders today have an acute need to find and retain top talent to be successful. Unemployment is now at historically low levels. That means that competition for the best talent is at an all-time high. Therefore, having a compelling employer brand that will attract top talent is crucially important. Ironically, most employers are only scratching the surface of having a competitive employer brand. A survey of over 11,000 employers says that only 30-50% are ready to meet the most critical workforce expectations and trends, according to Deloitte’s Human Capital Report. Creating an attractive brand is more important than ever. This topic will focus on how organizations can build an attractive brand where prospective employees will want to work. Companies spend considerable time and money on marketing campaigns to build a loyal customer base but often neglect to develop an equally strong employment brand to attract the best applicants. Thanks to the prevalence of technology and social media, employees can reveal and share how they experience a company’s brand. Now everyone can get a pretty good idea of what is happening inside of an organization. This includes the entire employee experience, from hiring and onboarding to career development opportunities and departure. Your workplace reality is more transparent than ever. Remember, you have an employer brand whether you have put any effort behind it or not – so why not put in the effort to craft a brand that makes you proud? Attract the best talent and keep that talent in your organization so that it can thrive and grow.

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