Cultivating Deeper Community With Donors | NIO Summit | Ellica Church & Kathryn Carpenter is a FREE course courtesy of NextAfter
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NIO Award winners Ellica Church from Goodwill of Greater Washington and Kathryn Carpenter from the Institute of Sustainable Philanthropy joined us at our annual NIO Summit last year to share how they cultivated existing and potential new donors. Together they launched an initiative to address a cultivation issue
Goodwill was experiencing. Goodwill is known for their retail stores where you can donate clothes or shop donated items. Through this retail store, the Goodwill of Greater Washington also provides free workforce training programs for people in hospitality, security, and healthcare. When people shop at Goodwill, it’s doing more than just finding a great find for them, it’s helping people in the community.
They suspected shoppers didn’t know the impact their purchases had on their local community, and wanted to find out if shoppers saw themselves as part of their larger community.
This was an opportunity to explain to their donors and potential donors what kind of support and programs they offered to the community.
With the help of the Institute of Sustainable Philanthropy they created an initiative to find out if they could treat shoppers like donors.