Building a Customer Touchpoint Map
Learn how to identify the multiple touchpoints within your brand awareness process, and how to map them in the Journey Mapping process. Also known as micro-moments, touchpoints don’t follow a sequential path, but rather allow entry from wherever the customer is.
- What is a Touchpoint
- Why they are important
- How touchpoints tell the story behind the Brand
- How to build/create touchpoints
- What do customers expect from touchpoints?
- How to manage touchpoints outside the Brand’s control
Why MarketAtomy?
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!
