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Customer Negotiation Techniques, by Lorman

Customer Negotiation Techniques is brought to you by Lorman

Learn negotiation techniques that keep the customer happy without giving into every demand.

Customer retention is top of mind for every business. It costs 7 to 8 times more to acquire a customer than to keep one. In our social media crazed world it takes only one video and less than 20 seconds to lose a client and quickly increase an organization’s marketing cost. We have to understand that without good customers and good customer experiences we all would not have jobs and products and services to sell. You see, if we treat them right they continually return to acquire more things. But that doesn’t mean that we need to give in to each and every demand and we need not give in to unreasonable demands. There are some rules and myths about customer negotiation that include: Negotiation is about winning and losing, Negotiation is about getting the customer to always say yes and all negotiations are about prices and are sales related. This content will assist you and your team with gaining the proper tools so that you can meet consumer demands most effectively, lower customer service costs and meet almost every need of the client so you keep them longer.

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