The concept of customer touchpoints is a critical component when building a customer experience campaign that gives back. We’re talking about building a base of loyal RAVING FANS! Those customers who are so enamored with you and your business that they go out of their way to spread the news. That’s what you really want…Right?
The problem is that touchpoints are meaningful only if and when you understand them — and how to utilize them to create an unbelievable customer experience.
Understanding your customers’ current situation, and what drives them toward loyalty or defection, is the first step in delivering superior customer experience. Understanding the actual touchpoints, also referred to as those MICRO moments, your customers have with your organization is a basic part of that understanding.
MarketAtomy offers an extended course called Customer Journey Mapping to complement Touchpoint Journey Mapping. It is a 4-part series on building a total customer experience designed to create RAVING FANS!
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!