Death, Taxes, and Attrition From Your Email List | Brian Davis, Active Engagement | NIO Summit 2019 is a FREE course courtesy of NextAfter
1 Lesson / 10 Minutes / FREE
Brian Davis with Active Engagement presented an Innovation Showcase at our annual NIO Summit. He sat down with us to talk about opportunities you’re missing on your email file and how to grow your email list with emails you already have. Active Engagement is a digital marketing firm that works with nonprofits and media organizations, mostly in the political space. They help organizations acquire, deliver, and monetize emails. They do everything with a purpose: to create resources for organizations to fulfill their mission.
Brian told us one of the biggest opportunities organizations miss is because of unset expectations. How frequently you send, what kinds of emails you send, what you ask of people, etc. Every time you send an email, you’re training your audience in what to expect from you. Setting these expectations with your email audience is really important.
But there’s actually a second audience that most people don’t think about, that Brian argues is even more important than your email list. That is, ISPs. These stand between you and your email audience.