Designing the Perfect Marketing Strategy for Your Gift Planning Program is FREE courtesy of Stelter Company
1 Lesson / 60 Minutes / FREE
Strategy should drive tactics. In this webinar, learn how to use strategy and expected outcomes to drive the selection and combination of marketing options and themes that will best engage your donors.
Kathryn W. Miree, President, Kathryn W. Miree & Associates, Inc, teaches you how to create a marketing strategy for your Tier I, Tier II and Tier III planned gift prospects based on your donor pool and your gift planning program maturity with creative ideas to drive success.
View this webinar to learn how to:
+ Identify your Tier I, Tier II and Tier III donors
+ Create a strategy and expected outcomes for each Tier
+ Select marketing strategies that will achieve those goals
+ Adjust when necessary and act on opportunity
+ Track results
Recommended audience: This session is an intermediate to advanced session with a lot that beginners can take away.