So you’re thinking about developing a marketing plan for your new business. It’s important to first understand that the Marketing Plan is a subset of the overall Marketing Strategy. It actually breaks down the overall strategy into smaller time frames (generally 12-month increments) and applies short-term objectives and a tactical action plan along with an overall budget.
This course will guide you through the different components of the marketing plan development process. You will walk away with a basic marketing plan for your business.
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!