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Developing an Effective Nonprofit Content Marketing Strategy, by Lorman

Developing an Effective Nonprofit Content Marketing Strategy is brought to you by Lorman

Find out how to develop a solid content marketing strategy that increases response in your nonprofit.

Most nonprofit organizations struggle with developing online content that educates, motivates and inspires people to support their mission. According to the Content Marketing Institute, only 26% of nonprofits say their content marketing is effective. Whether you are a writer or not, you’ll learn to develop a content strategy that strengthens your organization’s mission, help you create more awareness of your cause, and better engage with your tribe. You’ll learn about tools and resources that make creating, managing and analyzing content easy. Learning to write content for marketing purposes is important because it is a way of sharing relevant and valuable content so donors, volunteers, and clients are engaged with your cause.

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