Writing for Money

Donor Retention Isn’t Speed Dating, by Bloomerang

Donor Retention Isn’t Speed Dating is FREE courtesy of Bloomerang

1 Lesson / 60 Minutes / FREE

The concept behind speed dating is to meet as many people as possible as quickly as possible—and 99% of them you’ll never see again. Actually, that’s not too far off from the statistic that 80% of donors never make a second gift. So what can you do to develop a successful donor relations program, what works and what doesn’t, and how can you improve your retention rate? Learn how to form a lasting relationship with your donors.

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