This FREE Course courtesy Arreva
Generational Fundraising? While Matures and Baby Boomers are still the major generational donors to most nonprofit organizations, the industry is buzzing about the youngest generations of donors: Millennials and Gen Z.
While the generational differences between Boomers and Millennials are vast, gaining and retaining new donors is not as difficult as many people may think.
Join our friends at Arreva as they outline which aspects of fundraising will stay the same and which aspects your organization needs to rethink. In this webinar, we will discuss:
Donor personas for Matures, Baby Boomers, Gen Xers, Millennials, and Gen Z; why targeting younger donors is critical to the survival of your nonprofit; and strategies for targeting Millennials and Gen Z that includes segmentation, messaging, communication channels, and social platforms.
Arreva, the trusted advisor and industry leader in cloud-based Donor Relationship Management and Online Fundraising software has offices in Fort Lauderdale, FL and Palo Alto, CA with a team that has served the nonprofit industry for over three decades. Arreva’s fully integrated Online Fundraising and Exceed Beyond Donor Relationship Management Software provide a nonprofit ecosystem that helps thousands of nonprofit organizations focus on their mission while they build awareness, cultivate and engage donors, and transform fundraising. Learn more at https://www.arreva.com
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