Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019, by NextAfter

Effective Data Storytelling and Visualization | Lea Pica at NIO Summit 2019 is a FREE course courtesy of NextAfter

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Lea Pica spoke at our annual NIO Summit about effective data storytelling and data visualizations, and she joined our interview circle to talk more about it.

Right now, brands are starting to use data stories and are using animated data visualization videos. These brands are leveraging more storytelling techniques and creative animation.

When you’re trying to reach a remote audience in any way, video is the most powerful medium right now, Lea says. Not just with graphics, though. Some of the most powerful storytelling comes from actual people because that’s how it originated. People want to hear from people.

A story or a cause becomes more powerful when you can tie the data to a real person or a real story. There’s a reason why Facebook live is cited as the most high value content type on Facebook. People share vulnerable and interesting stories there that are a source of inspiration.

For Lea, the future is in video.

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