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Engaging Women Philanthropists to Improve Donor Retention (with Linda “Mac” Perlich and Trish Stark), by IPM Advancement

Engaging Women Philanthropists to Improve Donor Retention (with Linda “Mac” Perlich and Trish Stark) is FREE courtesy of IPM Advancement

1 Lesson / 43 Minutes / FREE

Outdated and inaccurate ideas that emphasize men as the primary philanthropists in the household have led many nonprofits to largely ignore women in their fundraising strategies. In today’s podcast episode, we’ll explore why women are such an important force in philanthropy today, the reasons they give, what women expect in return from the organizations they support, and how your nonprofit can boost donor retention by engaging women to become long-term partners in advancing your mission.

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