2026 Using Personas to Engage Your Grantmakers with Your Story
Because a funder is not typically immersed in the change they are effecting, often, we grant writers/grant professionals need to convey critical needs using only words and numbers. Yet, we really need the grant reviewer to feel connected and moved to action. In this session, we will help you identify your organization’s personas and how they can help you tell a story that will more impactfully reach grant reviewers. While the term is familiar in marketing and communications, we propose a strategic and unique application tailored specifically for the grants world. We will also explore methods for clarifying and understanding the specific, special personas that are unique to your organization. Finally, we will guide you through how you can apply personas in your writing to transform your proposals and secure funding.
Additional Details
Content Expert - DH Leonard Consulting
Organizer
DHÂ Leonard Consulting & Grant Writing Services, LLCÂ offers a full-service suite of grant writing and consulting services including auditing grant readiness, researching funders, writing applications, and facilitating grant teams.
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