Failing Forward is a FREE course courtesy of NextAfter
1 Lesson / 50 Minutes / FREE
We like talking about successful tests and experiments, because when you get a lift of 100% or more, it’s something worth shouting about.
But the truth is, we can learn just as much from failed tests as we learn from successful ones…if we’re willing to examine them to better understand what they tell us about our donors.
So, in the name of transparency, we’re going to pull back the curtain on some of our most insightful learnings from tests that completely bombed.