Fundraising With Purpose is a FREE course courtesy of NextAfter
1 Lesson / 60 Minutes / FREE
Nonprofit marketers and fundraisers often start out with a zeal and passion for the cause and purpose of their organization, but quickly get bogged down behind numbers, spreadsheets, systems and tools.
When we get trapped in these daily routines, the purpose and authenticity behind our work tends to slip away. And to no surprise, this can have grave implications for the success of our fundraising.
How do we maintain a sense of purpose in our fundraising that leads to real results?
Mack Fogelson, founder at Genuinely, has developed a framework that will help you integrate your organization’s purpose into your fundraising efforts. And when our purpose comes through in our message, it serves as a catalyst for revenue growth.