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Did TV eliminate movies? No. It just pushed movies into what it did best.
And that’s the same impact that email and social media is having on direct mail. You can’t “write off” (yes, pun intended) any form of fundraising that raises billions of dollars each year. The fact is, you better get good at it.
These 15 Proven Direct Mail Nonprofit Fundraising Solicitation Hints in an 8 page pdf are exactly what you need to know so you can do direct mail right. Many are counter-intuitive, and most just make sense once you understand their purpose.