Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 32 – When the Tail Wags the Dog

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When the Tail Wags the Dog – Henry Freeman Tip 32

Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.

The general perspective of many non-profits (especially those with limited experience in fundraising) is that the role of development is to “get us money”. In this context, the first question I, as a fundraising consultant, am often asked is “What can we raise money for?” That, however, is not the question. When viewed from that perspective, fundraising, metaphorically speaking, becomes “the tail that wags the dog”.

(c) 2009 H. Freeman Associates, presented with permission.