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Hot Topics for Nonprofits in Cause Marketing, by Lorman

Hot Topics for Nonprofits in Cause Marketing is brought to you by Lorman

Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing.

Everyone wants to do good while doing well. This practical, how-to information will explain how. Learn the compliance requirements for the major types of cause marketing programs. These include donation-with-purchase, donation-at-checkout, and various free-action programs in social media. Get checklists of state registration and disclosure laws. Plus, find out how to distinguish between allowable nonprofit acknowledgement of your sponsor from potentially taxable advertising under the IRS’s qualified sponsorship guidelines and UBIT rules. This program provides the essential information for any nonprofit considering any type of cause marketing program.

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