How additional copy on a donation page can affect conversions | Experiment 111 with Tim Kachuriak, by NextAfter

How additional copy on a donation page can affect conversions | Experiment 111 with Tim Kachuriak is a FREE course courtesy of NextAfter

1 Lesson / 2 Minutes / FREE

In this experiment, we noticed that the donation page didn’t have any copy explaining why someone should donate to the campaign – it had no value proposition.

We wondered if, by adding additional copy explaining the reasons an ideal donor should give, we could increase the force of the value proposition and increase donations.

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